What is Pinterest TV and how can you use it to boost your business
Nov 20, 2022
You may have noticed a new feature on Pinterest called "Pinterest TV" or "Pinterest Lives." This is a relatively new addition to the platform, and it's one that has the potential to be extremely beneficial for businesses that are looking to increase their reach and engagement on Pinterest. So, what is Pinterest TV? And how can you use it to boost your business? Here's everything you need to know.
What is Pinterest TV?
Pinterest TV is a feature that allows users to watch live-streamed videos on the platform. These videos can be anything from tutorials and product demonstrations to interviews and behind-the-scenes footage. The idea behind Pinterest TV is to give users a more immersive experience that goes beyond simply browsing static images.
How to Use Pinterest TV to Boost Your Business
As a business, you can use Pinterest TV to reach a wider audience and create more engaging content. If you're not sure where to start, here are some ideas:
- Host A Q&A Session: You can use Pinterest TV to host a live Q&A session with your audience. This is a great way to answer any burning questions they may have about your product or service.
- Give A Tutorial: Got a new product that you want to show off? Give your audience a live tutorial on how it works! Or if you offer services, consider doing a live walkthrough of the process.
- Share Exclusive Content: Use Pinterest TV to share exclusive content that your audience won't be able to find anywhere else. This could be anything from sneak peeks of upcoming products to behind-the-scenes footage of your business in action.
- Host An Interview: Want to give your audience some insights into your industry? Host an interview with an expert in your field and streamed it live on Pinterest TV.
How to Start Livestreaming on Pinterest with Pinterest TV
1. First, apply for Pinterest Lives. Go to Create - Go Live. Wait to be Approved.
2. Then, open the app and tap on the "+" icon in the bottom left-hand corner of the screen.
3. From there, select "Pinterest Live" from the list of options.
4. Once you're in the "Pinterest Live" section, you'll see a preview of your camera feed and some tips for creating a great livestream. When you're ready to start, tap "Go Live."
5. Now, it's time to start sharing your talents and passions with the world! Remember to be yourself and have fun while you're doing it. Your followers will appreciate it.
6. Once you're done with your livestream, tap "End Live Video" in the top right-hand corner of the screen. You'll then be able to save your livestream to your camera roll or share it directly to another social media platform like Facebook or Twitter.
7. That's it! You've now successfully completed your first livestream on Pinterest using Pinterest TV. Congratulations!
Conclusion
If you're looking for a new way to reach your target audience, consider using Pinterest TV. By creating engaging content that offers value, you can use this feature to boost your business and reach a whole new group of potential customers. Plus, it's a great way to add some variety to your existing content strategy! So why not give it a try?